The St. Johns River Alliance (SJRA), an American Heritage River, became a 501(c)3 nonprofit organization in 2004. An Executive Director was selected in 2005. Governed by a regional, 28 member Board of Directors that includes elected officials, agencies, citizens and business, the Alliance represents 310 miles of Florida's river that uniquely flows north. The SJRA created a one hour film, The River Into the New World, to help tell the story of the St. Johns River.  OUR MISSION To preserve, protect, promote, restore and celebrate the St. Johns River as an American Heritage River in recognition of its ecological, historic, economic, recreational and cultural significance, so that the public may gain a greater appreciation and understanding of the river's importance to the quality of life for current and future generations.

St. Johns River Alliance              2029 North Third Street          Jacksonville Beach, Fl 32250                   (904)-707-3584

If you would like to find out more detail about the river in each specific county, please click on the map to the left. Click To View